ACCA P3历年考题及答案大全(2002年-2008年)

ACCA P3历年考题及答案大全(2002年-2008年)

包含(2002年-2008年)ACCA P3历年考试真题及答案,文件列表如下:

Strategic Business
Planning and


Time allowed 3 hours
This paper is divided into two sections
Section A This ONE question is compulsory and MUST be
Section B TWO questions ONLY to be answered

Section A – This ONE question is compulsory and MUST be attempted
1 Introduction
Bonar Paint is a medium-sized paint manufacturer set up by two brothers, Jim and Bill Bonar. Turnover has been
static for some years and both brothers are now wanting to retire from the business. The brothers have created a loyal
workforce and feel that this loyalty will be strengthened if they sell the business to the three senior managers: Roy
Crawford, production manager; Tony Edmunds, sales and marketing manager and Vernon Smith, chief accountant.
The three managers recognise that this is a major opportunity for them to change the direction and growth of the
company, but one that will involve the raising of significant loan and equity finance to buy the business. Equally
significant are the equity stakes of £100,000 from each of them, which the banks will require to show the senior
managers’ personal commitment.
Company product range and processes
Bonar Paint makes high quality specialist paints for a range of industrial customers. Its major customers include car
manufacturers, steel makers and the oil companies investing heavily in offshore oil rigs. Bonar Paint also supplies
many smaller industrial customers. Raw materials are sourced from large chemical companies. Jim Bonar has the
necessary chemical expertise and Bill has the complementary sales skills to meet the specialised paint needs of their
demanding customers. Bonar Paint has a good reputation for product innovation and its product range of over 200
paints include paints able to tolerate harsh and demanding conditions. The small research and development team,
headed by Jim, has an excellent track record of meeting the technical demands and timescales for developing new
high performance paints. New paints are normally developed in response to customer demand and, consequently,
there is no formal process for new product development. Replacing Jim’s technical skills and leadership will
undoubtedly create problems for the senior management buyout team. Jim and Bill have taken all the key strategic
decisions to date with little reference to the senior management team.
Bonar Paint’s product innovation success has come at a price. Its product range is far too extensive to sustain with
the majority of the paints produced infrequently and in small batches. As a consequence customers often experience
long lead times when ordering a particular paint. This results in higher than necessary stock levels, much of which
is unlikely to be bought. Paints are supplied directly to each and every customer. Unfortunately, its management
information systems fail to show the profitability or otherwise of individual paints and the future demand for the paint.
There is little communication between sales and the research and development part of the business. Roy Crawford
has consistently argued for the benefits of reducing the product range and increasing the size of the batches produced.
Such a policy would give him more control over production, and lower costs. Higher volumes would also justify
investment in new production technology, which would bring labour savings with fewer and less skilled workers
needed to operate the new machinery. There has been little recent investment in new plant or machinery. Simplifying
the product range would also improve quality and reduce expensive warranty claims when paints fail to perform in a
hostile environment. Such claims require extensive investigation to determine where the responsibility lies.
Competitive environment
Tony Edmunds, as sales and marketing manager, is very resistant to any attempt to reduce the product range. Such
a move, he feels, would upset customers and lead to their defection to competitors. The UK paint industry is very
fragmented – at the top end of the industry are large international paint manufacturers with significant brands and
supplying both industrial and domestic paint customers. They produce in high volumes and offer a comprehensive
but limited range of paints. At the bottom end of the industry are many small and medium-sized paint makers. Many
have chosen to produce own label paints of the large Do-It-Yourself (DIY) retailers. Specialist paint makers, such as
Bonar Paint, are finding it increasingly difficult to survive with neither the sales volumes nor brands to compete with
their larger competitors. The industry as a whole is seen as mature and lacking in innovation. There is increased
environmental concern about the toxic by-products of lead-based paints and the development of less toxic water-based
paints is only slowly emerging. Even more worrying is the increased usage of plastics and other materials, which do
not require painting. The DIY market is dominated by the same large international paint makers and the market for
industrial paint is vulnerable to the usage of alternative materials and entry into the UK market by large European
paint makers.